Graphic Design for Packaging | Effectively brand your products...
Packaging Design is quite a specialised area. Especially when printing onto different substrates. An experinced Graphic Artist will understand the intricacies of each process and not only prepare the files to suit the process, but should also design to suit the process. For example: Flexo Printing on Cartons is a process where there is substantial misregistration of colours. diminished print quality due to the nature of the process and an overall loss of quality in Halftone reproduction. These factors all affect the overall branding and need to be considered at the start of a project.
We really enjoy this aspect of design. A well designed Product package can really give a product the edge especially at Point Of Sale.
When doing Packaging design we will quite often create 3D mockups of your product. It's a tangible way to test how the design works in the 3D world.
Call us now to discuss your next Packaging Design or Point Of Sale Design project.